PROJECT GOALS

Business goals

• Attract more customers to use the services
• Grow revenue and drive traffic to the app
• Sell advertising while offering free service
• Stay relevant and competitive in the market

Common goals

• Build brand loyalty with overall positive experience
• Build a community and network
• Encourage communication engagement

User goals

• Improve productivity and reduce distractions
• Create regular daily routine and achieve goals
• Being around with others working towards similar goals
• Possibilities to network and connect with others

BRIEF

Mission: create an engaging online platform to improve individuals' WFH experience and encourage networking with a sense of warm and friendliness

Vision: empower people to work and network better at home

Values: Community and teamwork, diversity and inclusion

Problems

• Many distractions and short attention spans
• Feeling isolated working at home
• Difficulties to find community and clients

Needs

• Improve WFH experience and create better working atmosphere
• Being around with people working towards similar goals
• Potential to connect and network

HMW

HOW MIGHT WE encourage people who work from home alone build a more regular routine and feeling less isolated?

HOW MIGHT WE encourage people who work from home alone stay focus on work and connect with more people?

HOW MIGHT WE help people who work from home alone improve the experience and reduce distractions at home?

HOW MIGHT WE help people who work from home alone balance work and life well?

HOW MIGHT WE help people who work from home alone combat loneliness and improve working efficiency?

POV

Individuals who work from home alone need to balance work and life well, because they would like to work more efficiently and finish work done on time so that they can enjoy their life. Meanwhile they would like to access more opportunities and be able to connect with other people at home.

Customer journey mapping

A customer journey map was created to visually illustrate the flows throughout the process and helped to identify key interactions and touch points and reflect customers feelings and thinkings.

Proposed solutions

To improve productivity and reduce distractions:

1. allow users to set up clear objectives and to do lists
2. encourage users to build a regular working schedule
3. create a working atmosphere with potentially selection of white noise, sound tracks

To combat loneliness:

1. make users feel like users are surrounded by others who are also trying to focus and work